Video of the webinar on ways of cooperation between representatives of the public sector and the media.

What do you need to do to get on TV? How to become a friend of journalists and a frequent guest on television? What is the use of this? These questions were answered by Anton Holoborodko, a journalist and TV presenter on Channel 24.

Television, like any media, is a means of communication, so just getting on television should not be your ultimate goal. With the help of social networks, everyone can be their own TV. But if you launch your YouTube channel, millions will not start watching you right away. Therefore, television is very effective.

The first and most important thing is your story. It will be interesting only if it is unique, unusual and exciting. Second, the problems you solve must be in the public interest. Your public organization should have a profile: fight against corruption, work with minorities, ecology, volunteering, you should be an expert in a specific field.

– If you help to make a quality story, a journalist will love you more than his wife or husband, – said Anton Goloborodko, journalist and TV presenter on Channel 24.

More about the cooperation between the public sector and the media in the video of the webinar.

Reference. The project “Active Community: the right of the choice” aims to increase the political education of citizens and involve them in discussions about electoral referom. The project is implemented with the support of the National Democratic Institute (NDI) and U.S. Agency for International Development (USAID).

Note. The mission of the AI “Active Community” is to achieve prosperity through the democratic development of Ukrainian communities. The goal for 2025: to activate and involve at least 1% of citizens in decision-making and promotion of reforms in Ukraine on a systemic basis for the well-being of Ukrainian communities. The initiative was created within the activities of the Institute “Respublica”. We work to increase the conscious activity of citizens.